Privacy Policy

ETHERION operates this store and website, including all related information, content, features, tools, products, and services, to offer you, the customer, a tailored shopping experience ("the Services"). ETHERION is powered by Shopify, enabling us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. In the event of a discrepancy between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall apply with respect to the collection, processing, and disclosure of your personal information.

Read this Privacy Policy carefully. By using and accessing any Service, you confirm that you have read this Privacy Policy and that you understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we refer to information that identifies you or another person, or that can reasonably be associated with them. Personal information does not include information that is collected anonymously or that has been anonymized so that it cannot identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn based on this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information including name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information including username, password, security questions, preferences, and settings.
• Transaction information including items you view, place in your cart, add to your wishlist or purchase, return, exchange, or cancel, as well as past transactions.
• Communications with us including information you include in communications with us, for example, when you submit a customer support request.
• Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or view the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information to us;
• Automatically through the Services including from your device, when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, tailoring, and improving the Services. We use your personal information to provide the Services to you, including fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items you are interested in, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience, such as product recommendations based on your purchases. This may include using your personal information to better improve and tailor the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and displaying online ads for products or services within the Services or on other sites, including based on items you have previously purchased or added to your cart and other activities within the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account details secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you. We use your personal information to provide you with customer support, respond to you promptly, provide efficient services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery proceedings, potential or actual litigation, or other court proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide you with marketing services and send you promotional materials. For example, we use Shopify to support personalized advertising with third-party services, based on your online activity with various merchants and sites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share information about you to display targeted ads and marketing materials based on your online activity across different merchants and sites.
• When you request it, provide your consent, or otherwise express your consent regarding the disclosure of certain information to third parties, such as to ship products to you or through the use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms and conditions of use or policies, and to protect or support the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit within the Services will be transmitted and shared with Shopify, as well as with third parties that may be located in countries other than the one where you reside, to provide and improve the Services for you. Furthermore, to help us protect, develop, and improve our business, we use certain enhanced features of Shopify that incorporate data and information obtained from your interactions with our Store, as well as with other merchants and Shopify. To provide these enhanced features, Shopify may use the personal information collected about your interactions with our store, as well as with other merchants and Shopify. In these situations, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Privacy Policy for Consumers . Depending on where you reside, you may be able to exercise certain rights regarding your personal information here. Link to Shopify Privacy Portal.

Third-party sites and links

The Services may provide links to sites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links does not, in itself, imply any endorsement of the content on these platforms or their owners or operators, except as otherwise stated within the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as these terms are defined in applicable law) personal information of individuals under the age of 16.

Security and retention of your information

Please note that no security measure is perfect or impenetrable and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure during transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may deny your request as permitted by law.

• Right of access/to know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request the deletion of the personal information we hold about you.
• Right to correct. You may have the right to request the correction of inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, in certain situations and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you may opt-out of receiving them at any time by using the unsubscribe option displayed in the emails we send you. If you opt-out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints regarding how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details below or to file a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International transfers

Please be aware that we may transfer, store, and process your personal information outside of the country where you reside.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may periodically update this Privacy Policy, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this site, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of your available rights, you may contact us at:

Email: office@etherion.ro
Phone: +40 747 012 503

Address:
ETHERION SRL
Bistrița Municipality, Viișoara Component Locality
63B DN17 Street
Bistrița-Năsăud County, Romania

For the purposes of applicable data protection legislation, ETHERION SRL is the controller of your personal data.